Upshots

1. Mobile phones potentially satisfy the archaic needs of human beings.
2. Services and content for mobile devices cannot simply be transferred onto a new technical platform but need to be handled differently. 
3. The personalisation of content ranks high as customer’s benefit and should thus be focus for further research and future products.
4. Much work needs to be done to demonstrate to users the added value they gain when investing in mobile devices. Users’ acceptance can be increased by work on branding.
5. More user-friendly design of mobile devices is needed (more flexible terminal equipment and bigger displays).
6. Prices are a key incentive for customers to get hooked up to the next generation phones. Carriers need to reduce the costs charged for (i.e. offer reasonable flat rates).
7. Content providers who have traditionally worked in completely separate domains might become competitors (i.e. local newspapers with regional competence and corporate groups like Max Cityguide).
8. The sector is not waiting until UMTS has started but develops services which work on any standard. That is one of the most important rules right now for the sector: future devices have to deal with all mobile network standards, from GSM to WLAN up to UMTS. 
9. Since the killer application has not been established yet for MMS – and the experts of the BRT doubt that there will be such a killer application like SMS for the wider mobile multimedia sector – users’ needs cover a wide range which needs to be technically supported.
10. Although experts agree in that it is not likely to have just one single application succeeding it is the benefit of location-based services which they see as most important