Topic	“Producing Broadband Multimedia Content”
Date	4.-13. July 2003	Participants	19
Organiser	ICNM	Speaker	15
Venue	Salzburg	Projects Developed	yes
Key Presentations	BANJA, Sebastien Kochman, TeamchMan, France, a broadband game and community which was very successful, the team created monthly episodes The 8 commandments of cross-media for TV programs, Damien Marchi, France, an overview about the lessons learnt from the combination of a TV show and a website on the example of Loftstory, French Big Brother MOD the movies – sustaining a story through live performance, Michela Ledwidge, UK, an approach to live modify movies NAPSTER RELOADED – the future history of music business, Amke Block, D, gave insight in the music rights business
IST Projects	Rightswatch, Karen Gale, UK PROXY TV, Peter Stadlmann, Austrian Telecom
Essential Outcome and Findings	Broadband is DVD quality either packages in files or streaming   New Services with Broadband: •          Digital and Interactive Television •          Electronic Program Guides (EPGs) •          Video-on-demand (NVOD)/streaming video •          TV on Web •          Delay TV •          Sound/Music, Online Radios, Downloads •          Games, Interactive Films •          3D Elements, virtual reality   The broadband experience: •          Broadband users are longer an more often online •          Broadband users do more downloads, streaming media and portals to pick up information •          60 pct of broadband users download one movie a week •          PC and TV are complimentary, not a substitute •          E Learning is not a driver for broadband            WebTV Media Convergence and Entertainment via Broadband Internet •         interactive TV Infrastructure for high quality TV delivery over IP Networks •         convergent multimedia portals designed for TV and PC with full navigation over remote control •         real video on demand service and a revolutionary legal music service   Status and Trend: •         Growth rate of broadband Access too low