Since the 1950s TV has developed through teletext in the 1970s, telephone directed programs in the 1980s and digitalisation starting in the 1990s into the current interactive and digitised TV. IDTV is nowadays transmitted through satellite, cable and terrestrial signals into 30% of the EU households. This report investigates the current status of IDTV in EU, the digitalisation of TV the EU is now undergoing and the market and its players. It identifies a number of important issues, including standardisation, that will be decisive for this new market, as well as new opportunities for the IDTV industry. Also, examples of IDTV developments in three EU countries (UK, Finland and Italy) are provided.
Interactive Digital TV Report